Personalized vitamin company Persona launches a Sound Slumber regimen, which features a combination of three supplements that are used in rotation. Subscribers who report needing sleep support will receive melatonin (3 mg or 300 mcg capsules) and Persona’s Herbal Rest formula, which combines magnesium, hops flower extract, and L-theanine. The supplements are sent in a rotating combination.
Persona’s proprietary 3 mg and 300 mcg melatonin capsules protect mini-tablets of nutrients. These mini-tabs are free of taste, odor and artificial coloring. The capsules can be opened and the mini-tabs can be mixed into yogurt, smoothies or simply taken with water—tailored for subscribers who have trouble swallowing capsules.
The company also launched the Persona app, which gives subscribers the ability to set daily reminders to take their dietary supplements while making it easy to connect with one of Persona’s on-call nutritionists to discuss nutritional needs in real time through a call, email, or app chat. The app’s daily reminder feature automatically adjusts time zones as customers travel, so they can consistently take their supplements while on the go. The app is available in the iTunes App Store to iOS users.
“The combination of our in-house team of nutritionists and technologists gives us the ability to quickly innovate new products and evolve our propriety algorithm, so we’re asking the right questions by listening to what consumers want and need most,” says Jason Brown, founder and CEO, Persona, in a release. “We are able to deliver new products that respond to our customers’ needs based on thousands of inputs from more than 450,000 completed nutritional assessments. Our new mobile app gives customers even more options for personalization at their fingertips—we’re excited to create a truly one-of-a-kind experience for our customers that has their best interest at heart.”