Nightfood, Inc, the rapidly growing ice cream company solving America’s $50 billion-dollar nighttime snacking problem, announced that Nightfood sleep-friendly ice cream has won multiple 2019 World Dairy Innovation Awards, winning in the categories for Best New Ice Cream as well as Best Dairy Dessert.
Sleep expert, Diplomate of the American Board of Sleep Medicine, and Nightfood Scientific Advisory Board member Dr. Michael Breus remarked, “In a few years, the idea of sleep-friendly snacking will seem to have been so obvious. With the huge majority of at-home ice cream consumption occurring shortly before bed, you wonder why it took so long for a company like Nightfood to burst onto the scene.”
With the overwhelming majority of at-home ice cream consumption occurring in the hours before bed, Nightfood believes its sleep-friendly nighttime ice cream, formulated by sleep and nutrition experts, is the next evolution in the significant better-for-you ice cream category.
Market research giant Mintel identified nighttime specific food and beverages as one of their most “compelling and category changing” trends for the coming years.